Monday, September 21, 2009

Distribution


Today in sports marketing we learned how distribution works. Distribution is how to get your product from point a to point b. In the activity we had to distribute salt from one cup to the other and water from one cup to another. The cups that had the water and salt were considered factories, which meant we could not pick up or tilt the cup. What made it difficult was we only had 3 tools to use to distribute the "product", a spoon, napkin, and a straw. My team decided as i suck the water through the straw and held it in my mouth the other team would scoop out the salt onto the napkin with the spoon. Even though the goal seemed hard the plan helped us out and came 3rd place in the class. A good distribution plan is to businesses because it helps you get the product from your factories, to the stores, without losing any product on the way.


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